Colloquial synonyms. If imitation is the sincerest form of flattery, the act of intertwining a brand name with an entire industry is a very close second. And when that brand name transcends into a verb, it truly reaches an unprecedented echelon. Digest this and let the dust settle where it may, but that dust won’t settle for too long; After-all, the world has been Hoovering their carpets for over a century.
It seems illogical, possessing showroom quality floors and carpets in homes and buildings that have proudly stood tall for generations, in some cases longer than our great nation has existed. Oddly enough, we owe it all to one man’s asthma. In 1907, Canton, Ohio, department store janitor James Murray Spangler had had enough of his ailment and the culprit, as he saw it, was the primitive carpet sweeper upon which he plied his trade. With a soap box, electric motor, pillow case and broom handle (and American ingenuity), the “Electric Suction Sweeper” began its ascent into perhaps the most integral tool ever known to achieving an immaculate, healthy home.
Spangler’s revolutionary patent, combined with the innovative entrepreneurial acumen of his cousin’s husband, W.H. “Boss” Hoover, led to a reimagining of the then greatly suffering Home Care products industry, a vision that has ceased to blur in modern times. A simultaneous juggernaut in R&D and Branding, Hoover has not merely cleaned the collective American fabric; it has become a part of it. Whether implementing the groundwork for an oft mimicked national dealer network, offering a free trial period for customers in the early days via nostalgia darling/national gem the Saturday Evening Post, or ceasing factory operations to aid the WWII effort, Hoover’s growth as a company has mirrored our evolution as a nation.
Hoovers Billboard Circa 1925
Like a thoroughbred that charges out of the gates and never relinquishes his lead in a derby, Hoover continues to set and exceed the highest standards of Home Care Products. Parented by Techtronic Industries Co. LTD (TTI), the Hoover brand remains, thankfully, as somewhat of an enigma to common sense: though the vacuum cleaner is industrial and utilitarian by definition, the art of vacuuming is often a cathartic experience. No better savant exists than Marie Barone, Raymond’s doting mother and overall sage from Everybody Loves Raymond, who expounded this point in a most poetic way:
“Vacuums don’t clean houses. People clean houses.”
Who could argue with Mrs.B?
Hoover has turned into a colloquial synonym. Hoover has turned into a verb. And only a Hoover can turn what should be a mundane task into an experience.